Audiences and Institutions

Aim-
To be able to indicate how film distribution works.
To begin to understand the difference between the US and UK film systems.

What is the purpose of a film distributor?

Release the film:
-Cinemas
-Online
-DVD
-VHS
Promotion/Merchandise:
-Adverts
-Trailers
-Posters
Charge a fee
Branding
Self Promotion

Film Distribution:
-Is the link between the producer and the exhibitions (the cinema chains, television networks); their aim is to get many people as possible to see the film.
-To market successfully the distributor has to target the appropriate audience.
-The distributor markets the film and develops an appropiate advertising campaign.

-In charge of getting the film out to audiences.
-Receive an age certificate by regulation bodies such as the BBFC and MPAA.
-Arrange exhibition outlets globally and DVD/Television.